“Generally speaking, evaluation
is the process by which the needs to be addressed by the program, the nature of
the program processes (formative evaluation), and the worth or outcomes
(summative evaluation) of a program are determined” (Brown, 2012, p. 349). It
is a harsh reality that we, as future counselors, will have to face that we
will need to constantly defend the work we do, especially in the school
systems. “Boards of education faced with decreasing budgets may wonder if the
career development program is as worthwhile as a reading program or some other
academic program” (Brown, 2012, p. 349-350). It seems as though academics will
always win out over career development or other forms or personal development
programs for students. I personally feel that these programs are just as, if
not sometimes more, important than learning the foundational academics that we
need to graduate from school. Of course it is important to learn to read, write,
and do math; but if we do not have the tools to apply it in the real world what
is it worth? Not every student is bound for college and we need to recognize
that all students need applicable career planning to help them once they leave
the comfort of the K-12 school program.
Evaluating career programs
appears to be the best way to maintain a solid argument for keeping your
program alive. One thing I find interesting is that at HACC we do a lot of
student surveys to determine the effectiveness of certain classes or our overall
approach to student services. All of our surveys were administered in person by
a staff member and then mailed to two places. I found it interesting that Brown
pointed out that “mailed surveys are expensive…costs can be reduced by using
questionnaires that can be scored and the data collated by computer” (Brown,
2012, p. 354). I would also think that surveys that do not need to be proctored
by a staff member could be a better solution to gather student data, especially
in times of such financial restriction. There are also quite a few students who
opt not to take the surveys that we administer because they simply do not want
to, they do not see the value, etc. “One motivational technique that is
probably underutilized is entering all respondents who wish to furnish their
names and telephone numbers in a lottery and awarding a cash prize to the
winner” (Brown, 2012, p. 354). Techniques such as those work and we have to
gives students an incentive to participate in data collection efforts such as
these.
Brown, D. (2012). Career information, career counseling,
and career development. (10th ed.). New York: Pearson Education, Inc.
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